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  • Look of the Week

    January 6, 2010 By Andres Izquieta 0 Comments

    Look of the Week; week of January 4, 2009

    This week's look of the week is Gilles Marini. Gilles hails from France, and lives here now in LA. He started his career as a model, and in 2005 broke out as an actor. Gilles...all the women want to know, why are you so damn good looking? Anyways, here's Gilles as Five Four look of the week. Gilles also taught me a few fit tricks for denim, back from his days as a model/muse for Mr. Giorgio Armani.

    Gilles Marini / Los Angeles, CA / Actor

    Gilles Marini

    Gilles Marini

    Here's a recap of what Gilles is wearing:

    Kennedy khaki jacket click here

    Sasha red plaid shirt click here

    Flap Oslo straight leg jeans click here

    1. How would you describe your style: Classy and modern, French sophisticated

    2. Your personal fashion icon: Giorgio Armani

    3. Favorite lunch spot? Dinner spot? La Fregate (Cannes, France); BBQ Thai, Studio City

    4. Top 3 favorite designers other than Five Four: Louis Vuitton, Armani, Bumpy Pitch

    5. Most desired apparel item ever: Watch - Vacheron Constantin

    6. Your favorite pair of shoes: Sneakers

    7. Favorite city you’ve ever visited: Havana, Cuba

    8. Favorite vacation place: Rio de Janeiro, Brazil

    9. Defining moment of success: Exiting the premiere of Sex and the City in NY

    10. Favorite Artist: Michael Jackson

    11. Favorite Store: Five Four Store, Century City

    12. Best Concert you've ever been to: Michael Jackson, 1993 in Paris

    13. Mac or PC: MAC

    14. If you were stuck on an island for 3 days, what 3 items would you take with you?: My wife and 2 kids.

  • Holiday Jackets Have Arrived to the Online Store

    November 20, 2009 By Andres Izquieta 0 Comments

    Check out the new Five Four Holiday jackets that have arrived.

    Lincoln black trench coat click here

    Five Four Collection

    Kennedy khaki car coat click here

    Five Four Collection

    Duke black M65 black jacket click here

    Five Four Collection

    Duke brown M65 brown jacket click here

    Five Four Collection

    Clinton gray bias short jacket click here

    Five Four Collection

  • Look of the Week

    November 19, 2009 By Andres Izquieta 0 Comments

    Look of the Week; week of November 16, 2009

    This week's look of the week is Jonathan Chase. Jonathan is an actor that originally hails from Florida, also attended University of Florida (my favorite college football team, apart from my USC Trojans). You may have seen Jonathan on the TV show One on One, and films such as All About Steve, and the Gamer. Check out for Mr. Chase in the upcoming year.

    Jonathan Chase / Hollywood, CA / Actor

    Jonathan Chase

    Jonathan Chase

    Here's a recap of what Jonathan is wearing:

    Tuft black jacket click here

    Nathan gray shirt click here

    Straight leg denim COMING SOON

    1. How would you describe your style: Casual Hip

    2. Your personal fashion icon: At the moment, the cast of Mad Men

    3. Favorite lunch spot? Dinner spot? Newsroom Cafe

    4. Top 3 favorite designers other than Five Four: 575 / Splendid / Royal Elastics

    5. Most desired apparel item ever: When I was a kid it was my 1st pair of Air Jordans

    6. Your favorite pair of shoes: Beat up of pair of black Chuck T’s that I’m wearing right now.

    7. Favorite city you’ve ever visited: Brussels or Tokyo. I know, but they are both magnificent

    8. Favorite artist: Javier Bardem

    9. Favorite store: Mac Store

    10. Best concert you’ve ever been to: Hard to decide! I’d say Beastie Boys at the Greek Theatre

    11. MAC or PC? Mac 4 life

    12. Favorite vacation place: Aspen, CO

    13. Defining moment of success: First time my family visited me on set. It made it real.

    14. If you were stuck on an island for 3 days, what 3 items would you take with you?: Hmmm. Only 3 days… Sounds like a vacation spot!

    1.) Sun block 2.) Small axe to open coconuts 3.) My iPhone

  • Look of the Week

    November 12, 2009 By Andres Izquieta 0 Comments

    Look of the Week; week of November 9, 2009

    This week's look of the week is Aasif Mandvi. Aasif is an actor and comedian, appearing in many films and TV shows throughout the last few years. You may have seen him on The Daily Show, as he is a regular correspondent on the show.

    Aasif Mandvi /Los Angeles / Actor,Writer,Puppet

    Aasif Mandvi

    Aasif Mandvi

    Here's a recap of what Aasif is wearing:

    Elizabeth black jacket click here

    Blue Magic plaid shirt click here

    Five Four jeans - coming very soon

    1. How would you describe your style: I would never describe my style I would leave that to history.

    2. Your personal fashion icon: Gandhi Ji

    3. Favorite lunch spot? Dinner spot? Utopia Diner- 72nd and Broadway.

    4. Top 3 favorite designers other than Five Four: Paul Smith, Varvatos, Kathy Ireland for Kmart.

    5. Most desired apparel item ever: The Famous Letterman Velcro Suit.

    6. Your favorite pair of shoes: The ones in the back behind all that junk.

    7. Favorite city you’ve ever visited: New York

    8. Favorite vacation place: Anywhere that is far from all the shit.

    9. Defining moment of success: At what?

    10. Favorite artist: My Dad.

    11. Favorite store: The place where they sell my favorite stuff.

    12. Best concert you’ve ever been to: Zahir Hussein in a living room.

    13. MAC or PC? I’m always Non-PC.

    14. If you were stuck on an island for 3 days, what 3 items would you take with you?:

      1. A plane.
      2. A pilot.
      3. A playmate.
  • Look of the Week

    October 22, 2009 By Andres Izquieta 0 Comments

    Look of the Week; week of October 19, 2009

    This week's look of the week are Max Lugavere and Jason Silva. Max and Jason are the founding hosts and producers of Current TV, the international television network co-founded by Al Gore. Their flagship show on Current, "Max & Jason: Still Up," is a late-night hour of short form docs from around the world, curated by the two of them, whose tastes run the gamut from alternative energy to the meaning of life. They are also in pre-production on a feature-length documentary entitled "Power" about the future of clean energy. A concept trailer can be seen at http://www.powerthemovie.com

    Max Lugavere / Los Angeles / Host of Max + Jason and Musician (LEFT)

    Jason Silva / Los Angeles / Anchor + Producer Al Gore’s Current TV (RIGHT)

    Max & Jason

    Max & Jason

    Here's a recap of what Max is wearing:

    Pyro black jacket click here

    Central black plaid shirt click here

    Five Four denim - coming soon

    Here's a recap of what Jason is wearing:

    Madison gray jacket (coming out in 2 weeks, meanwhile black version is here) click here

    Cox black shirt click here

    Five Four denim - coming soon

    Max's Q&A:

    1. How would you describe your style: Whatever I find on my floor ☺

    2. Your personal fashion icon: My parents were both in fashion in NYC…So, them.

    3. Favorite lunch spot? Dinner spot? Lemonade Café in LA / Dinner-Surya on 3rd

    4. Top 3 favorite designers other than Five Four: Diesel / Alternative Apparel / Gap

    5. Most desired apparel item ever: The V-Neck. Hands down.

    6. Your favorite pair of shoes: Really into Pumas and my flip flops

    7. Favorite city you’ve ever visited: I love Miami and LA

    8. Favorite artist: Caravaggio or Rembrandt

    9. Favorite store: Zara / Diesel / Guitar Center

    10. Best concert you’ve ever been to: Any of the 30 live shows I’ve been to.

    11. MAC or PC? MAC all the way

    12. Favorite vacation place: Anywhere quiet

    13. Defining moment of success: Being on the Five Four blog

    14. If you were stuck on an island for 3 days, what 3 items would you take with you?: My Guitar, My Blackberry, Sunblock

    Jason's Q&A:

    1. How would you describe your style: Casual / Elegant

    2. Your personal fashion icon: Borat

    3. Favorite lunch spot? Dinner spot? Bossanova / Palihouse Hotel

    4. Top 3 favorite designers other than Five Four: Diesel / Alternative Apparel / Tom Ford

    5. Most desired apparel item ever: I love Panerai watches

    6. Your favorite pair of shoes: My Flip Flops

    7. Favorite city you’ve ever visited: San Sabastian, Spain

    8. Favorite artist: Cameron Crowe - Director

    9. Favorite store: Diesel / 2

    10. Best concert you’ve ever been to: Jacob Golden @ Hotel Cape

    11. MAC or PC? MAC

    12. Favorite vacation place: Fiji

    13. Defining moment of success: When GAP chose to include us in their ICONS campaign

    14. If you were stuck on an island for 3 days, what 3 items would you take with you?: iPhone, Blackberry, Naked

  • Look of the Week

    September 29, 2009 By Andres Izquieta 0 Comments

    Look of the Week; week of September 28, 2009

    This week's look of the week is Josh Henderson. You may have seen Josh in Desperate Housewives, 90210, or an array of other films out there. Josh spent the afternoon with Five Four recently to shoot look of the week. Thanks for coming by Josh!

    Josh Henderson / Los Angeles, CA / Actor Muscian

    josh henderson

    josh henderson

    Here's a recap of what Josh is wearing:

    Elizabeth black jacket click here

    Manny black sweatshirt click here

    Nathan gray shirt click here

    1. How would you describe your style: Innovative, Edgy, Sometimes out there

    2. Your personal fashion icon: Johnny Depp

    3. Favorite lunch spot? Dinner spot? Crave (Sherman Oaks) / Benihana

    4. Top 3 favorite designers other than Five Four: Diesel, Energie, Kid Dangerous

    5. Most desired apparel item ever: A Jet Pack!!!

    6. Your favorite pair of shoes: 90’s Agassi Reebok Pumps

    7. Favorite city you’ve ever visited: Sydney, Australia

    8. Favorite vacation place: Jade Mountain, St Lucia

    9. Defining moment of success: Being nominated for an Emmy for “Over There”

    10. Favorite artist: Vincent Van Gogh, Cuz he sent his ear to a chick

    11. Favorite store: Any Candy Store

    12. Best concert you’ve ever been to: Dave Matthews

    13. MAC or PC? MAC

    14. If you were stuck on an island for 3 days, what 3 items would you take with you?: Computer, iPhone, Cooler (Beer, Water, Lunchables)

  • Look of the Week

    September 23, 2009 By Andres Izquieta 0 Comments

    Look of the Week; week of September 21, 2009

    This week's look of the week is radio personality / DJ Billy The Kidd. Billy is from Dallas, you may have heard him on KISS in Dallas, or Z100 in New York, or all over the country on his nationally syndicated show. He works closely with the band Forever The Sickest Kids. Apart from being a super cool guy, Billy has taught me a lot of slang in my life. I thank you for making my life more enjoyable, oh wise one. His slang and phrases have kept the halls of Five Four happy in the good times, and especially the bad times, as we shrug off a shitty day with one of his phrases. Thanks Billy!!! Check out his twitter.

    Billy The Kidd / Dallas, TX / National Radio Personality / DJ

    billy the kid

    billy the kid

    Here's a recap of what Billy is wearing:

    Madison black jacket click here

    Nathan gray shirt click here

    New Five Four denim, coming out Winter 2009

    1. How would you describe your style: Just depends on my mood, sometimes “Urbanish” sometimes “Rocker”

    2. Your personal fashion icon: Kanye West

    3. Favorite lunch spot? Dinner spot? Blue Fish (Dallas), Three Forks

    4. Top 3 favorite designers other than Five Four: Ralph Lauren, Marc Jacobs, G-Star

    5. Most desired apparel item ever: A pair of Kanye West’s new shoes he is designing for LV

    6. Your favorite pair of shoes: Gold Supra Skytops

    7. Favorite city you’ve ever visited: LOVE L.A.!

    8. Favorite vacation place: Bahamas

    9. Defining moment of success: Winning the Marconi Award for ‘Radio Station of The Year’

    10. Favorite artist: Jay-Z

    11. Favorite store: Guitar Center

    12. Best concert you’ve ever been to: Live Earth London (Beastie Boys, Foo Fighters, Metallica, Keane, Madonna, and More)

    13. MAC or PC? MAC

    14. If you were stuck on an island for 3 days, what 3 items would you take with you?: 1.) Pictures of Family; 2.) Pen; 3.) Paper

  • Look of the Week

    August 27, 2009 By Andres Izquieta 0 Comments

    Look of the Week; week of August 24, 2009

    This week's look of the week is Jeremy Corbell. Jeremy is a LA based mixed media artist, that recently put together an art show in LA called ICON. As stated on his website, ICON is a multi-media experience honoring the style and life of Sharon Tate launching on the 40th anniversary of her passing, initiating a new body of work by mixed media artist Jeremy Kenyon Lockyer Corbell. This art & fashion based exhibition showcases the never before revealed wardrobe of the late Sharon Tate.

    I had the chance to go to the premiere of his show, as well as sit down with him last week and chat about art, life and his martial arts career. Yup, you read it right. Jeremy is a Sensei in Jujitsu, pretty damn crazy. Check out the video I posted below of his jujitsu. Jeremy definitely has some crazy stories, it's always refreshing to sit down with other creative types and share stories. His story of the Prague jail in relation to his "Sunglasses" show is NUTS! Anyways, here is Mr. Corbell.

    If you want to see more on the ICON Sharon Tate show, click on this link here it is definitely worth a watch. Great show!

    Jeremy Kenyon Lockyer Corbell / Los Angeles / Mixed-Media Artist

    Jeremy Corbell

    Jeremy Corbell

    Here's a recap of what Jeremy is wearing:

    Minister gray vest click here

    Cape purple shirt click here

    Bond khaki pants click here

    1. How would you describe your style: Impeccable

    2. Your personal fashion icon: Jiminy Cricket

    3. Favorite lunch spot? Dinner spot? Fathers Office (on Montana Ave) for both.

    4. Top 3 favorite designers other than Five Four: Five - Four = 1 (so are there others?)

    5. Most desired apparel item ever: My Grandfathers hat.

    6. Your favorite pair of shoes: The ones that get me there.

    7. Favorite city you’ve ever visited: Prague. I love the jail there... it is like going down the hatch in LOST.

    8. Favorite vacation place: The moon in a dream... I think I actually visited.

    9. Defining moment of success: When my previous self fused with my current self.

    10. Favorite artist: Katrina Bea

    11. Favorite store: Candy Alley

    12. Best concert you’ve ever been to: Edward Sharpe

    13. MAC or PC? You do the math... MAC.

    14. If you were stuck on an island for 3 days, what 3 items would you take with you?: My girl and my puppies.

    Here's a look at some images from the ICON show.

    Jeremy Corbell

    And the video of his jujitsu.

  • Look of the Week, I mean LOOK OF THE SUMMER

    August 18, 2009 By Andres Izquieta 0 Comments

    Look of the Week; week of August 17, 2009

    This week's look of the week is Stone Rokk. As stated below, Stone is a celebrated DJ, and an all around renaissance man. He is one of the most eccentric people I know, this guy needs to be a TV personality now, maybe Robin Leach meets Ryan Seacrest. His look of the week, has now been renamed LOOK OF THE SUMMER, for his ingenious look. The Vespa was a great compliment to the Five Four yellow summer shirt, Dries Van Noten blue stripe suit, Ray Bans and orange-brown shoes. Don't forget about the hat, belt & handkerchief. Perfectly done from a style & lifestyle perspective.

    StoneRokk aka Michael Stone; Terminal 1 at LAX; Celebrated DJ, mariner, antiquarian and curator of ‘Freshness’, scribe

    stone rokk

    stone rokk

    stone rokk

    stone rokk

    stone rokk

    Here's a recap of what Stone Rokk is wearing:

    Beekman yellow shirt click here

    Dries Van Noten suit - purchased @ Barneys, great find.

    1. How would you describe your style: timeless

    2. Your personal fashion icon: Joe Namath, James Bond, Francis Sinatra, Sam ‘Ace’ Rothstein as played by Robert Deniro

    3. Favorite lunch spot? Dinner spot? Lunch… Bay Cities Deli; Dinner… Chateau Marmont garden

    4. Top 3 favorite designers other than Five Four: Dries, Yves, comfy Tee’s

    5. Most desired apparel item ever: At Lord Willy’s in SOHO, there is a navy blazer I MUST HAVE. The entire jacket is outlined with ¾” thick white fabric (lapels, pockets, sleeves, bottom of coat). Something I might wear while out to sea.

    6. Your favorite pair of shoes: my YSL tweed loafers, most any deck shoe, Nike terra humara running shoe

    7. Favorite city you’ve ever visited: Oslo

    8. Favorite vacation place: Le Meridien Los Monteros in Spain where they offer Hermes bath products in the rooms or Four Seasons Kona in Hawaii where the Lava Flows are $20 and are ordered two at a time.

    9. Defining moment of success: Anytime someone values my professional opinion

    10. Favorite artist: Rodney George Stone… fucking brilliant man

    11. Favorite store: ebay.com

    12. Best concert you’ve ever been to: I don’t like concerts.

    13. MAC or PC?: What’s a PC?

    14. If you were stuck on an island for 3 days, what 3 items would you take with you?: Laptop, wireless card, sketchbook

  • Look of the Week

    July 30, 2009 By Andres Izquieta 0 Comments

    Look of the Week; week of July 27, 2009

    This week's look of the week is Devin Lucien. Devin is a DJ based in LA, and born and raised here as well. Devin has been a staple on the Hollywood club scene for the last 2 years or so, playing the most fun and exclusive spots in the city. Despite being a Journalism major in college, he pursued his passion of music. It's always great to see people who pursue their passion. Check out this mix he did, more on the chill side for the home or car.

    Devin Lucien / Los Angeles / Deckstar DJ

    devin lucien

    devin lucien

    Here's a recap of what Devin is wearing:

    Arden white/blue shirt click here

    West Ben white sweater hood click here

    Parliament white shorts click here

    1. How would you describe your style: Street kid with grown taste

    2. Your personal fashion icon: Not sure; so many

    3. Favorite lunch spot? Dinner spot? Joan’s / Cobras

    4. Top 3 favorite designers other than Five Four: Ralph Lauren, Pegleg, Fred Perry

    5. Most desired apparel item ever: Red Wing boots

    6. Your favorite pair of shoes: Right now; “Superga?” white sneaks

    7. Favorite city you’ve ever visited: New York

    8. Favorite vacation place: Hawaii

    9. Defining moment of success: Getting with Deckstar

    10. Favorite artist: Keith Haring

    11. Favorite store: American Rag

    12. Best concert you’ve ever been to: Pixies or Beck

    13. MAC or PC? Mac

    14. If you were stuck on an island for 3 days, what 3 items would you take with you?: 1.) Computer 2.) Good Book 3.) A Girl