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  • Party Party in Ba-Begas

    August 30, 2007 0 Comments

    So finally we are back in L.A. after a week of hard work, high praise and wild nights. Good to be finally back home, unfortunately I'll be leaving for Hong Kong next week for 10 days. I haven't been home for more than a few days at a time the last 6 weeks.

    Tuesday night at Tao was one of the most epic nights of partying at Five Four. Not only did we go through 21 bottles at our table, yes we drank them all, but it felt like the night never ended. After laughing, dancing, yelling, grabbing and pouring champagne over ourselves, the night finally had to stop at some point.

    The club was super packed.

    Party Party in Ba-Begas

    It also is Dee's birthday next week, so I decided to have them do a full cake/song/sparkles thing for him, happy birthday Gurudeep.

    Party Party in Ba-Begas

    Party Like a Rockstar!

    Party Party in Ba-Begas

    Brooke from Rock and Republic joined the festivities.

    Party Party in Ba-Begas

    Party Party in Ba-Begas

    Alex (Five Four), J Dubb (Five Four) and Luis Barajas (Flaunt Magazine) were straight up animals on Tuesday night.

    Party Party in Ba-Begas

    Even Mr. Kim joined in on the madness.

    Party Party in Ba-Begas

    We took about 172 photos that night, I think these were the only ones safe enough to publish.

    Good day.

  • Table Plotting

    August 28, 2007 0 Comments

    So for tonight's party at Tao, the big Hudson x Creative Recreation party, Tony from Hudson, J Dubb and I plotted where the Five Four table would be in the club. Watching 3 grown men plot a table in the early evening after they've all had a couple of drinks after a long day at a trade show is definitely a site to see. I couldn't believe how stupid the 3 of us looked, it was hilarious. Check out the chicken scratch renderings of the table plotting.

    Table Plotting

    Further developments...

    Table Plotting

    Okay, so now we FULLY get it...whatever this means below is where our table will be.

    Table Plotting

  • Project Las Vegas / August 2007

    August 27, 2007 0 Comments

    I touched down into Vegas Sunday afternoon to oversee the booth build and sales meeting. Hectic day as usual, the day before a major show is always crazy.

    Five Four is in Vegas for the Project Show the premium/contemporary fashion show held twice a year. The show features established brands from the premium denim world, contemporary fashion as well as up and coming designer in those markets.

    Five Four booth...

    Project Las Vegas / August 2007

    Project Las Vegas / August 2007

    Crazy party week ahead...

    Project Las Vegas / August 2007

    During buildup, Peter was having a little too much fun with the mannequins. Horny old man.

    Project Las Vegas / August 2007

    Stopped by the Hudson Jeans suite party tonight. Tony Chu from Hudson always is ready to rock.

    Me, Dee, Tony Chu

    Project Las Vegas / August 2007

  • Old School

    August 26, 2007 0 Comments

    Went to eat at Gyu-Kaku in L.A. Pretty good food. Check out this dessert platter that Dee ordered, marshmallows over an open fire...

    Old School

    Mikey got his wisdom teeth taken out, still was enough of a trooper to go out and slam down the Voss. Peep the cheeks.

    Old School

    Stopped by Jon Alagem's house, as he was in town from NYC. Went to his room and looked at the rolling rack he had of clothes in his room. Front and center, an old school Five Four hoody from 2002...the good old days, stress free, naive and young!

    Old School

  • August One Day

    August 20, 2007 0 Comments

    Today is ONE day for Five Four!

    August One Day

    Jarad works for our Australian distributor, since their day is ahead, they already went through ONE day, peep below. Check out his wheels, pretty fresh. Those mirrors give it the perfect touch.

    August One Day

  • Summer Sample Sale!!!

    August 16, 2007 0 Comments

    Just a reminder people! This weekend!!!!!!!

    Next weekend, August 18th and 19th, Five Four is having our Summer Sample Sale. Jeans, tees, hoodies, jackets, etc. from past seasons...

    Info is on flyer below, CASH ONLY!!!

    Summer Sample Sale!!!

    DIRECTIONS:

    From West LA:

    Take the 10 East

    Exit Santa Fe North

    Make a left at the STOP sign

    cross the street and you will see our office on the right hand side.

    From the Valley:

    Take the 101 South

    Exit Los Angeles Street

    Turn Right on N Los Angeles street

    Turn Left on E Temple Street

    Turn Right on N Vignes Street

    Turn Left on East 1st Street

    Turn Right on North Santa Fe Street

    Turn Left onto South Santa Fe Street

    Turn Left onto Porter Street Building on the right hand side

    OR JUST MAPQUEST IT!

  • Five Four in DNR

    August 14, 2007 0 Comments

    Check out this week's DNR Denim issue, Five Four blurb...

    Five Four in DNR

    Five Four in DNR

  • Five Four ONE - August 20th, 2007

    August 14, 2007 0 Comments

    Get your bikes ready kids, Five Four ONE day is coming up next week. Monday, August 20th. No cars! Walk, run, swim (not possible for 99.999% of the people out there), bike, or public transportation!!!

    Five Four ONE - August 20th, 2007

    Participate...

  • Project Las Vegas

    August 14, 2007 0 Comments

    Project Las Vegas info below...be there.

    Project Las Vegas

  • Summertime Blues

    August 13, 2007 0 Comments

    What a fun weekend. Hung out all day in Malibu, hit up the Polaroid house and a couple of other house parties next to it. Then went to dinner to one of my favorite places, Nobu. Brick, Mikey, David and I crashed at the bar and grubbed. Nothing like a great sushi dinner after a long day of being at the beach.

    Summertime Blues

    Summertime Blues