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  • Good Old 2007...

    January 18, 2007 0 Comments

    2007 so far has had many ups and downs, all in all, everything headed on a very positive note. Been an extremely busy time here at Five Four the last 2 weeks since the New Year, it seems like it never stops. Our Fall 2007 line is slowly coming in, it looks amazing. The jeans are on fire and so are the tops...

    Went to the Justin Timberlake concert this week at Staples, show was bananas.

      Good Old 2007...

    Had some visits to our office in the last week.

    My good friend, Brick Williams, of "Nick Brick Productions": http://www.nickandbrick.com/ came down to get laced up, here he strikes the Heisman pose for all the young ladies reading this.

      Good Old 2007...

    Ryan Braun from the Milwuakee Brewers stopped by with his little bro to get geared up.

      Good Old 2007...

    Chris ate the biggest slice of pizza I've seen, it was bigger than his face. Luckily, it kept him quiet for awhile, not too long, but enough where he wasn't talking to me while he was in my office. Thank God.

      Good Old 2007...

    It was also Davey Detail's birthday last week, feliz cumpleanos senor Detail.

      Good Old 2007...   Good Old 2007...

    Spiro rolled through with Derek Anderson from the Cleveland Browns.

      Good Old 2007...

    Also, Formula One driver Payton Tapp Watkins stopped by the office to get laced.

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    The guys from San Francisco based Homeroom Clothing stopped by to learn a bit about the schmata.

      Good Old 2007...

    Ran into my boys Daniel Acuna and Matt Leinart the other night in L.A. Always representing wearing Five Four.

      Good Old 2007...

    Saw the Fiesta Bowl at international playboy Mikey Lev's new crib. It's off the chain. His movie room is the ultimate man's room, peep below.

    Dee enjoys the festivites, as all his bets came thru as winners.

      Good Old 2007...

    Mikey loves his new crib.

      Good Old 2007...

    The only loser of the day was Steve, sorry pal...don't take Ohio State, listen to Mikey on all your bets.

      Good Old 2007...

    When we were leaving, we saw the view of the city from his house. Dee had to give his ballin' pose for the camera.

      Good Old 2007...

    Went to lunch with socialite turned financial analyst turned art curator turned dj turned streetwear patron of the arts turned chef turned teddy hyde, Jon Alagem. He was showing me off his new purchase, Kaws toy. I'm not a big toy buff, but Jon was pretty excited about it...

      Good Old 2007...

      Good Old 2007...

    Also, we got some press hits recently.

    Golden Globe winner Forest Whitaker rocking Five Four in the latest issue of Flaunt.

      Good Old 2007...

      Good Old 2007...

    We got selected as a brand to watch for 2007 by MR Magazine.

      Good Old 2007...

      Good Old 2007...

      Good Old 2007...

    Saturday Night Magazine did a feature on Dee Murthy and myself.

      Good Old 2007...

      Good Old 2007...

    Tyrese was wearing Five Four in the new iNTouch magazine a 2 weeks ago. Nice cover shots!

      Good Old 2007...

      Good Old 2007...

    KB and I were bored at the office 2 Fridays ago. We decided to go to Hong Kong for the weekend. We met up with our friend David from Blue Tattoo. Here we have KB enjoying a nice juicy watermelon at a bar in the LKF district in HK.

      Good Old 2007...

    After a couple of drinks KB looked like a 6 year old baby who just saw his first topless girl.

      Good Old 2007...

    That's all folks. By the way, we really didn't go to Hong Kong, but to Koreatown in L.A. KINDA close enough...

  • True Idols

    January 4, 2007 0 Comments

    I had my main man Randy Jackson stop by the office today...first time we've met but he's hung out with Dee and J Dubb before. He was here for awhile, we chopped it up everything from Hong Kong to sushi to cars to denim. One of the coolest dudes I've met in awhile, and a big fan of Five Four. He got laced like no one has before...everyone at Five Four is a huge fan of Randy's so we had to take extra special care of him.

     True Idols

    My friend David sent me a photo of his grandpa rocking some Five Four. Apparently, he picked it up from his grandson's bed and liked it so much he rocked it. The 2 guys featured in today's blog definitely shows the range of the Five Four customer...

     True Idols

    That's all ladies and gentelman, until next time...

  • Welcome 2007

    January 2, 2007 0 Comments

    What a year '06 was. I'm even more excited for '07. Many reasons, one in particular is that this is the 5 year anniversary of Five Four. Many special projects coming out this year across the board being released every month. Much more details coming out soon.

    We rang in the New Year just the same way we rang it in last year, party party. I mean, we do this every week so nothing really chnaged.

    Branden was going kind of nuts celebrating the intro to the good life.

     Welcome 2007

    These guys were a mess.

     Welcome 2007

    Nice eyes Dubb.

     Welcome 2007

    I counted down the clock the right way.

     Welcome 2007

    Anyways, the rest of the photos from the night are pretty absurd. Can't post those up.

    Next day went to the Rose Bowl to check out my alma mater USC play Michigan.

     Welcome 2007

    Arizona Cardinal and former USC Heisman Quarterback Matt Leinart was representing right with his Five Four hoody on the field during the game.

     Welcome 2007

    My friend Sammy Kazammy took me to the game...

     Welcome 2007

    The first half was pretty boring but SC lit it up in the 3rd quarter. After that point, the game was history.

     Welcome 2007

     Welcome 2007

     Welcome 2007

    After the USC victory, my posse and I decided to go ring in the first big dinner of the year at Dan Tana's. This place has some of the best Italian food in L.A. Also, the Boise State / Oklahoma game was going on at the bar, the place was going nuts...

     Welcome 2007

     Welcome 2007