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  • Look of the Week

    July 30, 2009 By Andres Izquieta 0 Comments

    Look of the Week; week of July 27, 2009

    This week's look of the week is Devin Lucien. Devin is a DJ based in LA, and born and raised here as well. Devin has been a staple on the Hollywood club scene for the last 2 years or so, playing the most fun and exclusive spots in the city. Despite being a Journalism major in college, he pursued his passion of music. It's always great to see people who pursue their passion. Check out this mix he did, more on the chill side for the home or car.

    Devin Lucien / Los Angeles / Deckstar DJ

    devin lucien

    devin lucien

    Here's a recap of what Devin is wearing:

    Arden white/blue shirt click here

    West Ben white sweater hood click here

    Parliament white shorts click here

    1. How would you describe your style: Street kid with grown taste

    2. Your personal fashion icon: Not sure; so many

    3. Favorite lunch spot? Dinner spot? Joan’s / Cobras

    4. Top 3 favorite designers other than Five Four: Ralph Lauren, Pegleg, Fred Perry

    5. Most desired apparel item ever: Red Wing boots

    6. Your favorite pair of shoes: Right now; “Superga?” white sneaks

    7. Favorite city you’ve ever visited: New York

    8. Favorite vacation place: Hawaii

    9. Defining moment of success: Getting with Deckstar

    10. Favorite artist: Keith Haring

    11. Favorite store: American Rag

    12. Best concert you’ve ever been to: Pixies or Beck

    13. MAC or PC? Mac

    14. If you were stuck on an island for 3 days, what 3 items would you take with you?: 1.) Computer 2.) Good Book 3.) A Girl

  • Clinton Sparks

    July 29, 2009 By Andres Izquieta 0 Comments

    Clinton Sparks came by the office this week to say what up.

    Clinton is a well known dj, producer, tv personality, entrepreneur and much much more. A true renaissance man.

    clinton sparks

  • Nike Mesh Shoes

    July 29, 2009 By Andres Izquieta 0 Comments

    Wow, I may wear Nike again.

    Not to hate on Nike, but I really don't like wearing their shoes for casual reasons. It's just not me. I wear their athletic shoes for running and exercise, but beyond that it doesn't fit my style. Until I saw this.

    Check it out, saw it on hypebeast via sneakerfreaker.

    These will go great with any slim or straight leg jeans, or casual pants such as khakis or other fitted twill type pants.

    nike mesh shoes

    nike mesh shoes

  • Rainbow Sandals

    July 29, 2009 By Andres Izquieta 0 Comments

    Thanks to Rainbow Sandals for the gift we got in the mail today.

    They know Dee and I went to USC, fight on! Check out this project they did with USC.

    rainbow sandals usc

  • The Sartorialist book

    July 28, 2009 By Andres Izquieta 0 Comments

    Finally, it has arrived!

    The Sartorialist aka Scott Schuman finally is coming out with a book!

    the sartorialist book

    You can buy it here on Amazon. It comes in paperback and hardcover, there is a link for the hardcover on Amazon.

    If you don't know who The Sartorialist is, then it's important you do. He's one of the premiere fashion photographers in the world, and is most infamous for his blog that captures people from all around the globe in their fashionable attire. He captures emotion, feeling, culture and style, all in one...I'm addicted to his site and is one of my top sites I check every morning.

  • Israel / Jonathan Keyes

    July 28, 2009 By Andres Izquieta 0 Comments

    Check out my friend Jonathan Keyes photo from Israel, wish I was there.

    jonathan keyes

  • Look of the Week

    July 24, 2009 By Andres Izquieta 0 Comments

    Look of the week; week of July 20, 2009

    This week's look of the week is Kevin Pereira. Kevin is the host of the popular G4 TV show, Attack of the Show! He came by the office last week to talk about Comic Con 2009, Nerds, Video Games and of course...Nerd Sex. Check out his look of the week and his twitter.

    Kevin Pereira / The Valley / Host - Producer

    kevin pereira

    kevin pereira

    Here's a recap of what Kevin is wearing:

    June navy vest click here

    Maple lavender shirt click here

    Parliament white shorts click here

    1. How would you describe your style: Bi-Polar

    2. Your personal fashion icon: Timberlake / Jay-Z

    3. Favorite lunch spot? Dinner spot? Aroma Café/Eat on Magnolia; Tengu & El Pollo Loco

    4. Top 3 favorite designers other than Five Four: Triple 5 Soul, English Laundry, GrrAnimals

    5. Most desired apparel item ever: First run Casio Calculator Watch

    6. Your favorite pair of shoes: Brown Puma slip-ons

    7. Favorite city you’ve ever visited: Akihabara, Japan

    8. Favorite artist: Mizigulhi (Japenese game developer)

    9. Favorite store: Anonymous

    10. Best concert you’ve ever been to: Dredg at the Henry Fonda

    11. MAC or PC? Linux! (Mac, for sure)

    12. Favorite vacation place: Japan

    13. Defining moment of success: Gaming on the Great Wall of China…and getting PAID for it.

    14. If you were stuck on an island for 3 days, what 3 items would you take with you?: iPhone, VDrums, Fleshlight

  • Fall / Holiday 2009 Shoot Preview

    July 23, 2009 By Andres Izquieta 0 Comments

    Just came back last night from SF, where we shot the Five Four Fall / Holiday 2009 shoot.

    Here's a preview, 2 different looks...Fall is more nature oriented, where Holiday is more city oriented. Can't wait to show the final results.

    san francisco

    san francisco

    san francisco

    san francisco

    san francisco

    san francisco

    san francisco

    san francisco

    san francisco

    san francisco

    san francisco

    san francisco

    san francisco

    san francisco

  • May 2009 Photo Journal

    July 20, 2009 By Andres Izquieta 0 Comments

    Check out the May 2009 Photo Journal, featuring our good friend Jonathan Keyes travels through Brazil.

    Jonathan, Dee, and I have been friends for over 10 years now, first meeting at USC. We’ve all gone on our ways, and Jonathan never ceases to amaze me. He’s one of those adventurous guys that just picks up his belongings, puts them into a backpack, and travels the world, taking him where life leads him to. Quite phenomenal, I wish I could do that for 2 months! Anyways, check out Jon’s travels in Brazil, quite interesting to see.

    Thank you to Jonathan for doing the Five Four May 2009 Photo Journal, and apologies to our readers for the delay in uploading this.

    Also, make sure to check out his blog, featuring photography of some of his world travels. He's currently in Israel. His photography represents the culture and the people of a certain place, documenting some of the most precious things in life. It's one of my favorite blogs, I love culture, photography, lifestyle and all things that fall under that. Great job Jonathan.

    Brazil Sunset in the neighborhood of Urca, in Rio De Janerio.

    Brazil Ipanema Beach. Mid Day. Just gorgeous.

    Brazil What they call the "Devil's Mouth". Just absolutely massive.

    Brazil Rio De Janeiro competing to get the 2016 Olympics hosted in their city.

    Brazil Sand castles in Copacabana Beach.

    Brazil Typical Brazilian food. Meat, rice, and traditional toppings.

    Brazil Samba Musicians from the samba school of Portela. This is where they train and rehearse for Carnival.

    Brazil Elderly musicians perform Samba for an audience.

    Brazil View from the roof during the Portela Samba School event.

    Brazil Photo taken by Mark "The Cobrasnake" Hunter at the Adidas Party in Sao Paulo. With friends, enjoying the night.

    Brazil View of part of Rio from the Christ the Redeemer Statue.

    Brazil Helicopter trip to see a view of Rio De Janeiro.

    Brazil A view of Rio De Janeiro. Lakes, mountains, and ocean. Just fantastic.

    Brazil Inside of a beautiful church in the center of Rio De Janeiro.

    Brazil The Famous Lapa Steps from the artist Selaron. www.selaron.net

    Brazil The well known artist Selaron. Definitely check out his stuff! He puts tiles over 200 steps, and has made his art an international tourist spot. Constantly changes the tiles and has been working on it for decades.

    Brazil The Sugar Loaf Mountains, where by cable car, a gorgeous view of the city can be seen.

    Brazil Rio at night from the Sugar Loaf look out point.

    Brazil Yet another gorgeous view of Rio at night.

    Brazil Ipanema Beach at sunset. Notice the "Twin Mountains" in the background.

    Brazil Trolley car that takes visitors to the area of Santa Teresa, a small quaint town in the mountains of Rio.

    Brazil The Famous Lapa archways. Check out the trolley on the top!

    Brazil Notice the favela (settlement town) in the background here. There is a massive divide between the poor and wealthy in Rio and in Brazil in general.

    Brazil Check out all the people on Ipanema beach! And its not even summer when this was taken!

    Brazil Famous Pineapple Sandwich in Copacabana, Rio De Janeiro.

    Brazil Just one small view in Sao Paulo. The city has 20 million people.

    Brazil Yet another view of a section in Sao Paulo. Buildings everywhere.

    Brazil Street performer just outside a subway stop in Sao Paulo. Notice the lines to give him space to speak and perform in public.

    Brazil View from inside a church in Sao Paulo. Check out the great wooden doors and public square between the doors.

    Brazil My buddy Mark “The Cobrasnake” Hunter invited me to an amazing house party sponsored by Adidas...Here we are together at the event.

    Brazil Everything I took for two months for my backpacking trip, on a bed.

    Brazil Behind the scenes. A photo of the Criciuma Football team in their locker room.

    Brazil Police on the field protecting the coaches and players from crazy fans, at one of the stadiums.

    Brazil A shot taken on the field of the actual Criciuma Football Stadium.

    Brazil Traditional Brazilian buffet food.

    Brazil The small town of Urussanga, Brazil.

    Brazil A photo I took during sunset in Florianapolis in the south of Brazil.

    Brazil A birthday cake. What a tasty desert that was!

    Brazil Vendors on the beaches of Florianapolis. Motorcycles line the streets. They provide a fast yet dangerous way to get places.

    Brazil Yet another gorgeous sunset in Florianapolis.

    Brazil Buildings along the water in Centro, Florianapolis.

    Brazil Sunset. No description needed.

    Brazil Boats in the area of Lagoa on the Island of Florianapolis.

    Brazil Amazing scenery on Florianapolis.

    Brazil Florianapolis.

    Brazil This is a picture of someone sand boarding on a huge sand mountain in the area of Jurere, Florianapolis.

    Brazil The Sand boards at Sunset. Try not to fall, cause a face full of sand is no fun :)

    Brazil Tucano Hostel. A great place run by two siblings and fantastic staff.

    Brazil The Iguazu Falls from the Brazilian side. Probably the most gorgeous thing I have ever seen in my life.

    Brazil Because of the mist, water, and sunlight, amazing rainbows can be seen at the falls. Once again this photo was taken on the Brazilian side of the falls.

    Brazil No description necessary.

    Brazil The most unbelievable water falls I have ever seen.

    Brazil The Iguazu Falls from the Argentinean side. Much different view, definitely a lot closer to the water.

  • Look of the Week

    July 17, 2009 By Andres Izquieta 0 Comments

    Look of the Week; week of July 13, 2009

    This week's look of the week is Carl Choi. Carl has been a friend of mine now for about 5 years or so, but originally met almost 10 years back while we were both at USC. Carl is a man that wears many hats, as most entrepreneurs do. In addition to running a successful club promotion & events business, he manages a couple of artists. One being Far East Movement, whose single you probably heard "Girls on the Dance Floor" and now "2 is Better" featuring Ya Boy. He also manages Jin who is over in Hong Kong now with a successful music career. He also recently signed two new faces to his roster, one being Daniel Wu and Van Ness Wu.

    Carl Choi / Los Angeles / Entrepreneur

    carl choi

    carl choi

    Here's a recap of what Carl is wearing:

    Village navy jacket click here

    Thane lavender shirt click here

    Gordon khaki plaid shorts click here

    1. How would you describe your style: Chameleon but keeping it “Shway” in Mandarin

    2. Your personal fashion icon: Robert Downey Jr. / Frank Sinatra

    3. Favorite lunch spot? Dinner spot? Lunch @ LaLa’s on Melrose Dinner @ Lawry’s

    4. Top 3 favorite designers other than Five Four: John Varvatos, Lanvin, Armani

    5. Most desired apparel item ever: My Harry Winston BI-Retrogade Premier / Lanvin

    6. Your favorite pair of shoes: Ash sneakers / Lanvin

    7. Favorite city you’ve ever visited: Vicosa, 4 hours east of Rio De Janeiro, Brazil Or Kaunas, Lithuania

    8. Favorite vacation place: Home

    9. Defining moment of success: Fareast Movement “Girls on the dance floor”

    10. Favorite artist: Vincent Van Gogh

    11. Favorite Store: Revolveclothing.com and FowardFoward.com

    12. Best concert you’ve ever been to: Fareast Movement in Brazil

    13. MAC or PC? Mac

    14. If you were stuck on an island for 3 days, what 3 items would you take with you?

    1-Automatic watch-One with really cool complications (for entertainment); 2-Water purifier-Those ones you have in your fridge; 3-Haunting knife-For food!