Check out singer-songwriter Jay Sean wearing the Five Four Los Angeles black tee.


Look of the Week; week of March 1, 2010
This week's look of the week is Erik Estrada. Erik is a very well known actor, many of you may know him from a slew of television series and films he has appeared in the course of the last 40 years. After hanging out with Erik a few times, he's definitely one of the most charismatic people I have ever met, always the center of attention, making everyone laugh and entertaining everyone with his stories. I had a chance to go to his house recently to shoot the look of the week segment with him, and was able to shoot him on the original bike from the CHIPS show. He also had the ESTRADA glasses he wore in the recent Burger King commercial.
Erik Estrada / New York City, New York / Actor
Check it out!



Here's a recap of what Erik Estrada is wearing:
The Central shirt click here
Manny sweater sold out
Berlin straight leg jean click here
How would you describe your style? Dope
Your personal fashion icon: Brioni and Halston shirts
Favorite lunch spot? Dinner spot? Guantanamera Restaurant and Teru Sushi
Top 3 favorite designers other than Five Four: Brioni, Francesco Smalto, POU
Most desired apparel item ever: June Vest from Five Four
Your favorite pair of shoes: Tony Hawk
Favorite city you’ve ever visited: Paris
Favorite artist: Lady Gaga
Favorite store: Five Four
Best concert you’ve ever been to: Earth Wind and Fire
MAC or PC? Mac
Favorite vacation place: Maui
Defining moment of success: 1978 – walked into a supermarket and saw my face on 14 magazine covers
If you were stuck on an island for 3 days, what 3 items would you take with you? My Array of Music, Down Pillow, Electric Braun shaver
Matt Leinart & Nick Lachey stopped by the Five Four Century City store this past weekend.
Check them out here both wearing the Five Four / A Better LA t-shirt, all proceeds go to charity.



Check out singer-songwriter and actor Josh Groban wearing the sold out Five Four Eiffel jacket.
This photo of Josh was taken at the We Are The World 25 for Haiti Tribute.


Look of the Week; week of February 8, 2010
This week's look of the week is Sean Paul. Sean Paul is the Kingston, Jamaican dancehall musician. With mega hits such as "Gimmie the Light" and "Get Busy" to name a few, Sean Paul has everybody moving to his dancehall rhythm. With four albums under his belt, his most recent release Imperial Blaze is sure to be another classic.
Sean Paul / Kingston, Jamaica / Dancehall Reggae Musician


Here's a recap of what Sean Paul is wearing:
The Duke black jacket click here
Work white button down shirt click here
Vienna jean click here
How would you describe your style: Whatever Works
Your personal fashion icon: Me
Favorite lunch spot? Dinner spot? Subway and Kombachi on LaCienega.
Top 3 favorite designers other than Five Four: RAFAELLO & CO. Jewellers, Dolce+Gabbana, Marc Jacobs
Most desired apparel item ever: Everything in this store (Five Four)...y'all got some dope sh*t!
Your favorite pair of shoes: Purple shoes from Madfoot
Favorite city you’ve ever visited: NYC
Favorite vacation place: Portland, Jamaica
Defining moment of success: Learning how to use Pro Tools and producing
Favorite artist: Busy Signal
Favorite store: Five Four
Best concert you’ve ever been to: Red Hot Chili Peppers, Hyde Park, London
MAC or PC? MAC
If you were stuck on an island for 3 days, what 3 items would you take with you?: Ipod, laptop, Blackberry...assuming there was wifi.
Check out actor Zach Roerig in the Duke black jacket.
Zach stopped by the office recently to get outfitted. Make sure you check out Zach on the hit CW Network show, The Vampire Diaries.

Scott Porter, star of NBC's hit show Friday Night Lights, stopped by the office.
Scott is seen wearing the Barker lavender button down shirt

Check out singer Mayer Hawthorne in the Smith shirt. Mayer is definitely a guy with style, not just in fashion, but his music. He stopped by the Century City store today to receive some of the latest Five Four attire.
The producer, songwriter, and DJ is a native of Michigan, and draws his influence from the music of Curtis Mayfield and Isaac Hayes to name a few. Check out his song Just Ain't Gonna Work Out, now on iTunes.

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