Long Time, No Blog. Been very busy over here at Five Four, designing the Fall '07 line, starting the womens line, working on many exciting collaboration projects and much much more.
Let me start off with the most recent happenings. Here's a preview of something we have in sort for Fall '07, our first Japanese selvedge denim. It's been in the works for over 1 year now, got delayed by over 1 year and finally we are putting it out. Here's a preview...
Okay, that's enough for you to see!
One of our collaboration projects we've been working on for the last month is a project to benefit charity with Flaunt Magazine and Ron Herman. The shirts got finally done, its a mens and womens tee. It's actually our first womens tee...looks super fly. Check it out, we're really excited about how it turned out.
Thanks KB for modeling the shirt for us. He tried to put on the girls shirt but for some reason it didn't work out for him "yoooo".
Eman modeled the new tee for us as well, he wondered, what is "knot?"
We had Eric D-Lux from Power 106 roll through the office yesterday as well, big ups to him. He's doing some big things, be sure to look out for him.
Last night was our friend and early supporter since day one's birthday party, DJ Vice. The party was held at Avalon and Spider Club in Hollywood. It was a pretty fun time, the music was off the chain and the energy was right. There was this sick ass plane that said VICE Airways, peep below.
The highlight of the night was when two of our friends were dancing like it was the disco fever era. Marcel and Lu were getting it on like donkey kong. It was pretty amusing. I showed the photos to KB this morning, and if you guys know how KB sounds you know how funny the following sounded. So he looked at the photos and said to me, "yo, that dude look like he 13 years old, YO...what the hell!"
Here they are, who said white girls can't shake.
I liked Urkel's shirt.
Anyways, enough nonsense.
My good friend, David Katzenberg, who was in the FF Fall '06 campaign just got back into town after a few months. We chopped up shop, hooked him up w/some new threads and talked shit...
Amy from URB stopped by this week as well.
For all you big perverts out there, we had the beautiful Vida Guerra stop by. I'm sure many have seen her all over the Internet, Playboy, etc.
We also had this package sent from our vendor in India, I thought US Customs inspected all packages coming in from abroad....
FF supporter Ryan Braun from the Milwuakee Brewers sent us an autographed bat thanking us for the recent care package we sent to him, now we have another weapon to hit our staff with:)
This past weekend was very eventful.
Saturday we had one of our good friend's get married. I had to go looking for some dress shoes, since mine were all old and beat up looking. Gotta stay fly! Started the day off w/some good old Chipotle salad.
Then went to pick up some Bruno Magli shoes, definitely very inter-nac-ional.
Off to the wedding. Dee and I have a lot of respect and mad love for him, we congratulate you on your big day and wish the best for you. Seeing you and your new wife made us very happy, great things happen to great people! To keep his privacy, I converted him to Jack in the Crack.
That night I went to Area, ran into another early supporter of Five Four, the infamous Dangermouse You may know him from the Jay-Z's Gray Album, The Gorillaz' beats or most recently Gnarls Barkley Anyways, he's a great talent and we both knew each other when we were coming up. He so happened to be rocking the first pair of Five Four jeans we ever made, all the way in '03. These jeans were so limited, only 300 pairs. He told me he still wears them about 3-4 days a week and they are his favorite pair.
Side note, Reggie Bush rocked a Five Four tee after his press conference this past Sunday. Congrats on scoring your first touchdown, all of us 'SC Alumni always doing big things...
Friday night was insane. I went to check out the Killers perform. They are one of my favorite bands, been a big fan since they first came out. What an amazing show. What a drunken night! Double fisting at rock concerts is a real bad look. Go pick up their new album, Sam's Town, it's off the hook.
Took the whole design team for lunch, these guys ate like vultures. The meal of choice was sushi. Before I could take a pic all the sushi was gone...
Had our holiday look book shoot last week as well. Some familiar faces, Oli and Travis. Our new model Eric rounded off the trio.
We also had a sacred dinner one late night at the office. Six of us ended up working until midnight, so I decided to treat everyone to a great dinner. We had it all, tables, bottles, all that good stuff.
Lastly, many of you guys saw our ads for our quarterly sample sale. It was a huge success. Thanks for everyone that came out and supported.
J Dubb got a little too excited at one point.
The best part of the sale were these two 50 year old guys. They heard that there was free food at the sample sale. They came in, looked around, went straight to the grill and got some burgers. Here is one of the culprits as he leaves the building, this whole scene was hilarious.
Until next time, ciao.